The Project
A project that breathes new life into homes, stories, and communities—born from listening to the places and the people—to honor roots and create a new way of living that is open, shared, and able to foster connections and a future.
La Tua Casa a Latronico was born in 2011 from the vision of Vincenzo Castellano, then an ordinary citizen deeply connected to his town and its history. Observing the many empty homes scattered across the area—remnants of past migrations and economic changes—Vincenzo imagined transforming this silent heritage into a living resource.
The idea was clear: to bring the houses back to life through people, creating a bridge between those who had left Latronico and those from around the world seeking an authentic place to live, find balance, or simply breathe again.
In 2012, upon being appointed Deputy Mayor, Vincenzo continued to advance the project with greater operational capacity and a broader vision of social and cultural regeneration.
The arrival of new energies
In 2020, the project welcomed the contribution of Mariangela Tortorella, a professional in communication, territorial marketing, and international relations.
Her arrival introduced not only new expertise, but also a continuous and productive dialogue with the work already underway, weaving together a local vision and a global perspective. From the very beginning, Mariangela recognized in the project a remarkable opportunity to attract an international audience — not only Italians abroad or those returning to their roots, but also people from other countries who look at our villages with fresh eyes, curiosity, and a love for authenticity.
This perspective opened new possibilities for storytelling and development, transforming what may seem ordinary to those who live here into a valuable experiential and cultural resource.
The turning point
In 2021, the project reached a significant turning point: CNN and numerous other international media outlets highlighted it as an example of genuine hospitality and the potential revival of small towns. This global visibility sparked interest from people around the world, many of whom began reaching out to learn about Latronico, visit it, and in some cases, choose it as their new home.
After completing his term as Deputy Mayor in 2022, Vincenzo continued to manage the project alongside Mariangela and the team, bringing renewed enthusiasm. Their combined expertise integrates methodical planning, digital organization, and greater efficiency in property management and in supporting those who decide to relocate or invest in Latronico.
A Network of Homes, Stories, and Opportunities
Over the years, approximately 450 properties have been cataloged, each unique in history, location, and characteristics: stone houses tucked within the alleys of the historic center, homes immersed in the tranquility of the Calda thermal area, residences with sweeping mountain views, and rural houses in the hamlets surrounded by forests.
The project’s platform allows users to explore each property, evaluating its square footage, number of rooms, interior and exterior condition, location, availability of aerial photos, any necessary renovations, and of course, the price. This enables prospective buyers to navigate easily and envision their future home concretely. Most properties are for sale, while some are also available for short- or long-term rental.
Not Just Tourism: An Invitation to Live Differently
Over time, La Tua Casa a Latronico has grown beyond the idea of tourist hospitality. It has become a lifestyle proposal—an invitation to slow down, rediscover a human rhythm, and appreciate the value of relationships and community. In Latronico, life unfolds surrounded by nature, living traditions, and a genuine sense of belonging. Here, a home is not just a building, but a new beginning.
Press coverage
Web
- CNN Travel – Articolo della CNN Travel sul progetto – 10.09.2021
- Forbes international – articolo del 15.04.2021
- CNN Arabia – articolo del 15.09.2021
- Italian town selling homes — some fully furnished — for $12,000 with negotiable sale price
- Now you can move into an Italian house for just $12,000 | CNN Travel
- The Americans who bought bargain homes in Italy’s deep south
- Yahoo Noticias – ¿Qué pasó con los que adquirieron casas en Italia por precios muy bajos?
- Move in Condition Italy Ready For Buyers – The Italian Tribune
- Inews UK – I bought a rural cottage in an old-fashioned gem of an Italian village for just £7,800
- Fodor’s Travel – 1 Euro Houses Have Turned These 10 Italian Villages Into Popular Hotspots
- Associazione dei Comuni Virtuosi – La tua casa a Latronico
- Federterme – UN PROGETTO INNOVATIVO DI BENESSERE, DI ACCOGLIENZA E DI OSPITALITÀ A LATRONICO
- La Siritide WebTv – La tua casa a Latronico: progetto in rete per turismo ed edilizia
- Italia che Cambia – Latronico, il sogno di vivere a ritmo lento nel sud Italia
- CNN Travel – Articolo della CNN sul progetto – 08.08.2023
- Fanpage.it – Lasciano gli Usa per trasferirsi in un borgo del sud Italia: “Basta razzismo, è bastato un video” – 08.08.2023
- The Hindusan Times – ‘All the racism…’: Black American family shares why they’re moving from Texas to Italy – 08.08.2023
- CNN Travel – Articolo della CNN sul progetto – 04.10.2023
- CNN Travel – Articolo della CNN sul progetto – 16.02.2024
- CNN Travel – Articolo della CNN sul progetto – 28.04.2024
- Italian American Podcast Episode 323: Better in Basilicata? Rediscovering roots & revitalizing villages: your future home in Latronico – 18.05.2024
- CNN Travel – Articolo della CNN sul progetto – 09.07.2024
- Daily Mail – Articolo del Daily Mail sul progetto – 09.07.2024
- The IPaper – Articolo di IPaper sul progetto – 24.11.2024
- CNN Travel – Articolo della CNN sul progetto – 25.08.2025
- CNN Travel – Article from CNN on the project – 09.01.2026